At marketelements we understand that getting buyers to visit your website is key. With ever-increasing competition online, it’s critical to stand out from the crowd.
Getting links to your site from other websites increases your rank on search engines and helps you move up the Google list.
A link from another website is like a vote for your website. When Google decides who goes at the top of the page of search results, they look for “relevance and authority”.
How does marketelements build relevance?
When we perform a search in Google, a relevant result would be a page that uses the phrase searched for. A key step towards site relevance is making sure your website is optimised for the phrases that your audience naturally use. This is called Search Engine Optimisation. If you would like to know more, visit our Search Optimisation (SEO)
What is authority?
Google takes into account a large number of factors in assessing the authority / rank of a website. These include:
The number of websites that link into your site
The quality / authority of those links into your site
The relevance of the text on your web pages on this subject
The age of your domain
Social signals about your brand, e.g. Facebook likes or Google’s +1
So how do we make your site authorative and relevant? Quite simply we:
Optimise your site – see our
SEOpages for more information.
Build quality incoming links – we will look at your site against you competitors and recommend strategies to build links to your site.
Optimise your social media profiles, or if you don’t have any we can help you set them up.
So to find out how marketelements can help get your content to work harder for you contact us.