At marketelements we first study your organisation and it’s products or services to thoroughly understand what you’re about. We then research your market or audiences to determine what benefits, objections or emotional drivers are key them. At all stages, we try to think like your prospect – not a marketer! This enables us to develop a communication that will help get the best possible response.
Arguably, the most important part of the copy is the headline – because it is that which will lead the reader to engage with the copy… or not! We use a selection of well researched themes and styles for headlines to give your copy the best chance of being read.
In the main body of the copy we strike a one-to-one dialogue and pay attention to ‘pain points’ – problems the prospect need solving. The reader is led through the reasons why your product or service will be the best solution, including appropriate use of urgency offers and always including a clear instruction as to what we want them to do as a result of reading our copy.
All this means that marketelements waves goodbye to dull or boring copy and says hello to passionate, enthusiastic, professionally crafted communications that work!
So to find out how marketelements can help get your copy to work harder for you, contact us now or complete the form below.