In the main body of the copy, it is important to strike a one-to-one dialogue and pay attention to problems the reader needs solving. The reader is led through the reasons why your product or service will be the best solution to their need or problem, including appropriate use of urgency and offers.
The copy must always include a clear instruction as to what they must to do as a result of reading the copy, e.g. Call Now, Visit the Website, or Book Now, etc.” Throughout, the copy must be uncomplicated, memorable and inviting.
With all this taken into account, you can wave goodbye to dull, boring copy and say hello to passionate, enthusiastic, professionally crafted communications that actually work!”
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