As part of the marketing mix, marketelements may recommend paid advertising for your website – also known as PPC campaigns. You may have heard of ‘Google AdWords’, the world’s leading PPC service.
PPC advertising allows you to set up an ad, select the keywords you wish to target and specify the budget you wish to spend per click per day. This means you have the ability to appear on page one of a Google search, and you only pay when someone clicks your ad and lands on your website.
The cost per click (CPC) is determined by an auction system. The more competitive the phrase, the higher the cost per click will be.