Optimizing your website for search (SEO) ensures your website has all the keywords and phrases relevant to your business, products or services.
marketelements start with some keyword research to find out just what search terms your customers use – both globally and within the country you are targeting. This provides us with an indication of the phrases that will generate the most traffic for you. At this stage we talk to you a little more about these phrases to refine and ensure we are selecting phrases relevant to your business.
A competitive analysis lets us see how many other websites are also targeting your key phrases. marketelements uses a number of metrics in the competitive analysis to compare your site to the top ranking sites for that phrase, letting you know both where you are and where you need to be.
Armed with this information, we can then set realistic goals and identify the tasks required to gain more targeted traffic to your site.
We then get to work on optimizing your website for search by making sure these phrases appear on relevant pages.
Of course, optimizing the web pages is only a part of the solution; we still need to build those links into your site along with other off-page optimisation tasks.
So to find out how marketelements can help get your website to work harder for you contact us now or complete the form below.