Copy Writing
COPYWRITING
Getting the right messaging can be the difference between making that sale and not! The digital world has given us a much broader environment, and we can help you with getting your content together for regular blogs, social posts, newsletters, press releases or optimising your website for SEO (great performance in search for your target keywords).
COPY & SOCIAL MEDIA
These days, good copywriting is not simply free of spelling and grammar mistakes, with a flowing description of a product or service.
Today's skilled copywriters need to know how to include key words for search engine marketing – critical in today’s digital environment!
We also pay careful attention to engaging headlines that make a reader decide to engage with the copy and read on. We include key benefits, messaging and emotion that connects with the reader, along with clear calls to action - all of which are vital to ensure the copy gets the response you require.
PRESS RELEASES & PR
Public Relations (PR) is key to making sure your audience is up to date with news, developments and promotions around your brand, news, products or services.
PR can take form of press releases and events and it can be cheaper to run PR campaigns than advertising. Consumers tend to have relatively high levels of trust for advertorials editorials. so this means that response to your message can be strong.
We take real care at marketelements to craft your news releases and advertorials so they really do work. We know how editors and journalist write, so we present only newsworthy stories in their writing style - increasing the chances of getting your story published.
And because most news appears online somewhere these days, your news releases will contain key phrases relevant to your audience's search habits, creating a bridge to the online environment and helping to generate traffic to your website.