The search landscape continues to evolve. As more and more people try to manipulate search results, so the search engines update their algorithms to try to identify indicators of great content that searchers will find relevant. This means updates are being introduced constantly and Google’s most recent update dubbed ‘Penguin’ has affected the search performance of many sites.
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The two most important updates from your search optimisation standpoint are the ‘Panda’ and ‘Penguin’. Panda 1.0 was released in Feb 11 and the latest (3.5) was released in Apr ...
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